Once upon a time, a team of eyewear professionals felt a burning desire to assemble a brand-new community, whose passion it was to live at liberty from life’s pessimism, misspent energies and lack of empathy for planet earth and each other. This trio, (armed with senior optical qualifications, major fashion buying experience and a guy who used to kick a ball around for a living), felt there wasn’t a community in the world of eyewear, that best represented them as individuals. Brands were either too big or too small, conscious but not fashionable, fashionable but not conscious; and everyone seemed so distant from this feeling they were all seeking. Although established within their industry, it was a real struggle to find their true calling in the world.
Then one beautiful spring morning, a true wonder was born. They named it, Ethical Eyewear
.
Our true obsession here is eyewear. Luxury. Ethical. Eyewear.
Our store is built on brands or collections that share our passion and values, without compromise. By carefully selecting partners devoted to ethical eyewear production, we guarantee that our shoppers can choose eyewear that not only looks great but also correspond with our values.
Welcome to the best eyewear club in the world.
Thank you for reading and we hope you enjoy the ride
