We only source the most stylish and ethical sunglasses

To make it onto our website, the eyewear we stock MUST demonstrate a key ethical characteristic. Without that ticket, they can’t get in.

To meet our requirements, the eyewear's characteristics must relate to how the brand/collection meets sustainability targets or plays a positive role supporting local communities.

This means using sustainable or recycled materials, demonstrating low environmental impact, and / or making meaningful contributions to the wider community via social or charitable incentives.

By carefully selecting partners devoted to ethical eyewear production, we guarantee that our shoppers can choose eyewear that not only looks great but also corresponds with our values.

We are an experienced team of stylists and optical professionals

We are obsessed with eyewear. Luxury. Ethical. Eyewear.

We are always honest and receptive to our community

Okay we admit it… despite our charming image, we are a team of modest humans and consequently only 99.9% perfect. For the remaining 0.01% we may get wrong, just know that our intentions were still good.

As a well-known poet (Drake) once wisely said, “we are here for a good time, not a long time”. So please let’s go beyond simply ‘being kind’ whilst using our platforms, but let’s go one step further, enjoy this likeminded community, and have fun with it.

We are a quality over quantity brand. The slower the fashion, the better.

Our community is built on brands or collections that share our passion and values, without compromise.

We are inclusive. Come as you are!

However (disclaimer), although we say ‘come as you are’ we will actually attempt to transform you into the best version of yourself by using our shades and products. You have been warned.

Style without substance has no place here.

Welcome to the best eyewear club in the world.